Cookie Policy

Cookie Policy

Effective date: 25 July 2026

Cookies and similar technologies are small files or identifiers placed on your device when you visit a website. Evo Beauty Lab uses them to operate the Shopify store, remember your choices, understand performance and, where enabled, support advertising. This policy explains what cookies we use, why, and your choices.

Cookie categories and legal basis

Strictly necessary

These cookies are required for security, network management, checkout, cart, account access, fraud prevention and other core store functions. They cannot be switched off through the consent banner as they are essential to the service you have requested. No consent is required for these cookies.

Legal basis: Legitimate interests and performance of contract.

Examples: Shopify session cookie (_shopify_session), cart cookie (_shopify_cart), fraud prevention identifiers.

Preferences or functionality

These cookies remember choices you make to improve your experience, such as your preferred currency, language or region.

Legal basis: Consent.

Examples: Currency selector preferences, localisation settings.

Analytics or performance

These cookies help us understand how visitors use the store, which pages are most visited, and where improvements can be made. The data collected is aggregated and does not directly identify you.

Legal basis: Consent.

Examples: Google Analytics (_ga, _gid), Shopify analytics identifiers.

Advertising or targeting

These cookies support personalised advertising, campaign measurement and cross-site tracking where you have given consent. They may be set by our advertising partners and used to build a profile of your interests.

Legal basis: Consent.

Examples: Google Ads conversion tracking, Meta (Facebook) Pixel, TikTok Pixel, Klaviyo tracking identifiers.

Cookie duration

Cookies may be session-based (deleted when you close your browser) or persistent (stored for a set period). Strictly necessary cookies are typically session-based or short-lived. Analytics and advertising cookies may persist for up to 24 months depending on the provider. The live consent-preference tool on our website provides current duration information for each cookie.

Your choices

Where consent is required, non-essential cookies will not be activated until you make an affirmative choice via our cookie consent banner. The banner offers equally clear options to accept or reject non-essential cookies and provides a way to revisit or withdraw your preferences at any time. Withdrawing consent is as easy as giving it and will not affect the lawfulness of processing based on consent before withdrawal.

You can also block or delete cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the store, including checkout and cart features.

We do not currently alter our practices in response to Do Not Track (DNT) browser signals, as there is no universally accepted standard for how DNT signals should be interpreted. Your consent choices via our banner remain the primary control mechanism.

Third-party cookies

Shopify and connected third-party services may set their own cookies as described in their respective privacy and cookie notices. Key third-party providers whose cookies may be present on our store include:

• Shopify — store operation, analytics and payments (shopify.com/legal/privacy)
• Google — analytics and advertising (policies.google.com/privacy)
• Meta (Facebook) — advertising and campaign measurement (facebook.com/privacy/policy)
• TikTok — advertising and campaign measurement (tiktok.com/legal/privacy-policy)
• Klaviyo — email marketing tracking (klaviyo.com/legal/privacy)
• Judge.me — reviews and social proof (judge.me/privacy-policy)

The exact cookie list and duration can change when apps or integrations are updated. The live consent-preference tool on our website provides current category and provider information.

Your rights and complaints

Under UK GDPR, you have the right to access, rectify or erase personal data collected via cookies, and to object to or restrict certain processing. To exercise these rights, contact us at evobeautyinfo@gmail.com.

If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

Contact

For questions about this Cookie Policy, contact us at evobeautyinfo@gmail.com or by post to Evo Beauty Lab, 24A Green Lane, Spalding, PE11 2YD, United Kingdom.